With some people, advertising is the ultimate sell-out. With Keith Richards it’s unbelievably cool. That’s how beyond the reach of mere mortals Keith is. He can advertise designer luggage and not lose an ounce of credibility while he’s doing it.
What is cool? Where does it come from? What does it look like? How do you get it?How do you define it? What is your definition of cool?
My name is Dan Gennoe. I am a London-based writer and journalist. My work has appeared in GQ, Esquire, Arena, Q, Mojo, FHM, Front, Red, Time Out, Voyager, Flipside, Notion, Seven, Juice, Making Music, Dotmusic, Yahoo! Music, The Sunday Telegraph, The Independent, The Mail On Sunday’s Live Magazine and many, many other strange places. I have written on all aspects of lifestyle and pop culture from music to vintage film posters, I've ghosted celebrity memoirs and am currently working on several book projects, including one relating to my lifelong fascination with the concept of cool.
This right here is my random collection of images, quotes, links and musings on the subject. It's not meant to be a definitive list, just bits and pieces that I like and that I think are cool.